Our Team
My career has always revolved around systems, clarity, and operational excellence. I started in healthcare, leading one of the first commercial Electronic Health Record implementations — a project so groundbreaking it was nominated by Microsoft for the Smithsonian Innovation in Medicine Award.
From there, I moved into consulting and tech — building workflows, SOPs, and scalable frameworks that cut chaos and drive growth. I’ve led global projects, managed multimillion-dollar implementations, scaled teams, and learned that documented, repeatable systems create real enterprise value.
Today I help business owners, advisors, and investors turn provability into valuation, build trust to accelerate deals, and modernize exit preparation. My work focuses on eliminating document chaos, strengthening operational infrastructure, and reducing diligence time, drag, and risk.
Because exits don’t fail for lack of value — they fail for lack of proof.
Colleen O’Connell
Co-Founder, CEO, WAIQ Scout | Certified Exit Planning Advisor (CEPA)
I co-founded WAIQ Scout to solve two of the most painful and universal challenges in selling a business:
1) proving value and 2) surviving due diligence.
While I’m newer to the formal exit space, I’ve spent my entire career solving the same core problem — turning chaos into clarity. For decades, I’ve helped organizations document knowledge, streamline operations, and build systems that drive measurable, repeatable results. Those same fundamentals are exactly what companies need to prove their value and move through due diligence with confidence.
At WAIQ Scout, we’ve built an AI-powered document discovery and organization platform that automatically finds, tags, and categorizes key files across company systems — delivering a “current state” data room in as little as 14–21 days. Our mission is simple: help business owners and their advisors turn undocumented value into provable value, reduce diligence friction, and avoid the scramble that kills deals and erodes multiples.
As a Certified Exit Planning Advisor (CEPA), I’m passionate about helping owners approach readiness as an operating discipline, not a last-minute fire drill — creating transparency, trust, and higher valuations in every engagement.
Erin Hansell
Co-Founder, President, WAIQ Scout
After 20+ years leading multimillion-dollar software implementations across four continents, I thought I’d seen it all — enterprise transformations, global teams, and every kind of operational chaos imaginable. As a PMP and Scrum Master, I lived in the world of structure: timelines, dependencies, risk logs, integrations, and stakeholder buy-in.
But after years of helping companies get their systems in order, life handed me an unexpected opportunity: a 100-year-old event venue in Scranton, PA. What started as a passion project quickly became a real-world proving ground for everything I knew about structure and operations.
The Green Ridge Club needed serious work, on the building and the business. Hitting the ground running, I managed a $250K+ renovation, built an entire team from scratch, launched a new event business, and grew revenue by 118% within eighteen months. The secret wasn’t luck, it was systems, visibility, and accountability. The same principles that drive success in global tech programs worked just as powerfully in hospitality.
That’s when I realized: every business, no matter the size, struggles with the same thing, turning knowledge into consistency, which is the foundation of every successful company. When operations are clear, documented, and repeatable, a business can finally scale with confidence, and in doing so, it becomes more efficient, more resilient, and ultimately, more valuable.
WAIQ Scout brings transparency to your operations and confidence to your sale. We help you document the must-have processes that drive your business — capturing your SOPs and workflows in a clear, visual way that builds buyer confidence. It’s how we make your company easier to understand, easier to transition, and easier to sell.
Behind the scenes, our white-glove, AI-driven service locates, analyzes, and organizes critical files from across your systems, delivering a clean, investor-ready Data Room in under 30 days. Whether you’re preparing to sell, recapitalize, or raise capital, Scout turns operational clarity into buyer confidence.
I’ve led software rollouts, rebuilt a century-old venue from the ground up, and lived through the chaos of growth, and I can tell you: structure doesn’t slow you down. It sets you free.